Same shelf. Same claims. Only one of you can prove it.
Every category has someone making your claim in your words. Your customer can't tell you apart. Here's how makers in your category show the difference.
01 / Scan
A person scans each stage.
At every stage, someone stands there and scans a QR code. That's a checkpoint.
02 / Lock
Time, place and person are locked.
T is the time. X and Y pin the place on the map. Z is the elevation. Nobody can change the record after, including us.
03 / Show
Your customer scans one QR code.
On the product, they see every stage and who stood there.
Today
Nobody can check '100% Arabica' or 'single origin' in the aisle.
Who you're mistaken for
Any roaster who prints 'single origin' without a farm to show.
With your proof
Your customer scans the bag in the aisle. They see the farm, the harvest, the mill, the roast and the shop. The bag next to yours only says 'single origin'.
- 01 Farm and harvest T 2026-04-11 06:42X 145.1183 EY 17.2604 SZ 612 m Scanned by the grower
- 02 Mill T 2026-04-14 11:08X 145.4671 EY 17.0053 SZ 398 m Scanned by the grower
- 03 Roast T 2026-05-02 08:15X 115.8613 EY 31.9523 SZ 21 m Scanned by the roaster
- 04 Pack T 2026-05-02 14:50X 115.8613 EY 31.9523 SZ 21 m Scanned by the roaster
- 05 Retail T 2026-05-06 09:30X 115.8575 EY 31.9505 SZ 18 m Scanned by the retailer
- + Next checkpoint Cupping score, export, a second roast.
A blend can copy the words on the bag. It can't copy the farm coordinates.
Today
Many boutique wines are owned by the retailer, dressed up to look independent.
Who you're mistaken for
Retailer-owned labels made to look like a small winery.
With your proof
Your customer scans the bottle at the cellar door or the bottle shop. They see the block it grew on, the day it was picked and the winemaker who pressed it, all on one property.
- 01 Block and pick T 2025-03-09 05:48X 146.6874 EY 36.3552 SZ 548 m Scanned by the grower
- 02 Crush T 2025-03-09 11:20X 146.6911 EY 36.3570 SZ 541 m Scanned by the winemaker
- 03 Ferment and barrel T 2025-03-24 16:05X 146.6911 EY 36.3570 SZ 541 m Scanned by the winemaker
- 04 Bottling T 2026-02-15 09:40X 146.6911 EY 36.3570 SZ 541 m Scanned by the winemaker
- 05 Cellar door T 2026-04-03 11:15X 146.6911 EY 36.3570 SZ 541 m Scanned by the cellar door host
- + Next checkpoint Museum release, export, a wine show.
Picked, pressed and bottled on one property. A private label can name the same region. It can't show your block.
Today
The bottle doesn't show where the spirit was distilled. Spirit made overseas can be bottled here under an Australian brand.
Who you're mistaken for
Brands that import spirit and bottle it here.
With your proof
Grain grown on your land, distilled and bottled on the same coordinates. An importer can bottle it here. They can't show the paddock.
- 01 Paddock and harvest T 2024-02-19 07:05X 117.8742 EY 34.6631 SZ 244 m Scanned by the grower
- 02 Mash T 2024-02-27 09:41X 117.8798 EY 34.6650 SZ 240 m Scanned by the distiller
- 03 Still T 2024-03-04 15:22X 117.8798 EY 34.6650 SZ 240 m Scanned by the distiller
- 04 Bottling T 2026-03-11 10:02X 117.8798 EY 34.6650 SZ 240 m Scanned by the distiller
- 05 Retail T 2026-03-20 13:11X 115.8575 EY 31.9505 SZ 18 m Scanned by the retailer
- + Next checkpoint Cask years, cellar door, export.
Two years between still and bottle. Both ends scanned on the same property.
Today
A craft label doesn't say who owns the brewery, or where the beer was brewed.
Who you're mistaken for
Craft labels owned by global brewers.
With your proof
Your brewhouse is on every stage except the shop. Independence stops being a claim on the can.
- 01 Malt delivery T 2026-06-03 08:20X 138.7459 EY 35.0488 SZ 389 m Scanned by the brewer
- 02 Brew day T 2026-06-05 06:10X 138.7459 EY 35.0488 SZ 389 m Scanned by the brewer
- 03 Ferment T 2026-06-19 09:55X 138.7459 EY 35.0488 SZ 389 m Scanned by the brewer
- 04 Can T 2026-06-24 11:30X 138.7459 EY 35.0488 SZ 389 m Scanned by the brewer
- 05 Bottle shop T 2026-06-28 15:44X 138.6007 EY 34.9285 SZ 50 m Scanned by the retailer
- + Next checkpoint Hop farm, water source, taproom.
Four of five checkpoints at one address. That's what brewing it yourself looks like.
Today
Nobody can check 'pure' on a honey jar at the shelf. Syrup-cut honey uses the same word.
Who you're mistaken for
Packers who blend honey with syrup and still call it pure.
With your proof
Your customer sees the hive site, the harvest day and who extracted it. The jar next to yours only says 'pure'.
- 01 Hive site T 2026-01-08 05:58X 148.3391 EY 35.7204 SZ 871 m Scanned by the beekeeper
- 02 Extraction T 2026-01-22 12:36X 148.9902 EY 35.3008 SZ 576 m Scanned by the beekeeper
- 03 Settle and strain T 2026-01-24 08:12X 148.9902 EY 35.3008 SZ 576 m Scanned by the beekeeper
- 04 Jar and label T 2026-01-26 14:03X 148.9902 EY 35.3008 SZ 576 m Scanned by the beekeeper
- 05 Market stall T 2026-02-01 07:45X 149.1300 EY 35.2809 SZ 577 m Scanned by the beekeeper
- + Next checkpoint Floral source, lab test.
One jar, one record. The hive coordinates are the one thing a syrup blend can't have.
Olive oil
Today
Your customer can't check a bottle marked Australian was pressed here, or this season.
Who you're mistaken for
Blends bottled here from oil pressed somewhere else.
With your proof
Your customer scans the bottle and sees the grove, the harvest day and the hours between tree and press.
- 01 Grove and harvest T 2026-05-18 07:10X 138.9562 EY 34.9401 SZ 312 m Scanned by the grower
- 02 Press T 2026-05-18 11:25X 138.9588 EY 34.9433 SZ 305 m Scanned by the miller
- 03 Tank and settle T 2026-06-02 09:00X 138.9588 EY 34.9433 SZ 305 m Scanned by the miller
- 04 Bottling T 2026-06-20 13:40X 138.9588 EY 34.9433 SZ 305 m Scanned by the grower
- 05 Retail T 2026-06-27 10:05X 138.6007 EY 34.9285 SZ 48 m Scanned by the retailer
- + Next checkpoint Lab test, tasting panel, farmers market.
Harvest and press scanned four hours apart. That's the freshness claim, with a time on it.
Chocolate
Today
Your customer can't tell a bean-to-bar bar from one melted down from bought-in chocolate.
Who you're mistaken for
Bars melted from bulk chocolate and sold as craft.
With your proof
Your customer scans the wrapper and sees the cacao farm, the day the beans arrived, the roast and the refine.
- 01 Farm and ferment T 2026-01-22 08:30X 159.9729 EY 9.4456 SZ 35 m Scanned by the grower
- 02 Arrival T 2026-03-30 10:00X 144.9170 EY 37.8390 SZ 3 m Scanned by the maker
- 03 Roast T 2026-04-07 07:45X 144.9580 EY 37.8318 SZ 9 m Scanned by the maker
- 04 Grind and refine T 2026-04-08 10:15X 144.9580 EY 37.8318 SZ 9 m Scanned by the maker
- 05 Mould and wrap T 2026-04-15 14:00X 144.9580 EY 37.8318 SZ 9 m Scanned by the maker
- 06 Retail T 2026-04-18 09:20X 144.9631 EY 37.8136 SZ 31 m Scanned by the retailer
- + Next checkpoint A new origin, a second batch, a stockist.
The cacao farm is on the record. A bar melted from bought-in chocolate starts at the mould.
Mushrooms
Today
In the punnet, your customer can't tell a local harvest from an imported one. Or how fresh it is.
Who you're mistaken for
Imported mushrooms packed under a local-sounding name.
With your proof
A chef or a shopper scans the pack and sees the grow room, the harvest morning and the hours since. Fresh comes with a time on it.
- 01 Spawn and substrate T 2026-08-04 08:00X 151.3190 EY 33.4268 SZ 64 m Scanned by the grower
- 02 Grow room T 2026-08-19 07:30X 151.3190 EY 33.4268 SZ 64 m Scanned by the grower
- 03 Harvest T 2026-08-26 05:40X 151.3190 EY 33.4268 SZ 64 m Scanned by the grower
- 04 Pack T 2026-08-26 08:15X 151.3190 EY 33.4268 SZ 64 m Scanned by the grower
- 05 Market T 2026-08-26 13:30X 151.2093 EY 33.8688 SZ 22 m Scanned by the stallholder
- + Next checkpoint Restaurant delivery, drying, a second flush.
Picked before sunrise, at market by lunch. Both ends scanned.
Macadamias
Today
Kernels from anywhere look the same in the bag. Your customer can't check they came from your orchard.
Who you're mistaken for
Bags that can't say which farm the kernels came from.
With your proof
Your customer scans the bag and sees the orchard, the harvest and the roast day. One farm, every stage.
- 01 Orchard and harvest T 2026-04-14 08:20X 153.5540 EY 28.8631 SZ 42 m Scanned by the grower
- 02 Dehusk and dry T 2026-04-15 10:00X 153.5561 EY 28.8650 SZ 40 m Scanned by the grower
- 03 Crack T 2026-05-06 09:30X 153.5561 EY 28.8650 SZ 40 m Scanned by the grower
- 04 Roast T 2026-05-07 11:10X 153.5561 EY 28.8650 SZ 40 m Scanned by the grower
- 05 Pack T 2026-05-07 15:45X 153.5561 EY 28.8650 SZ 40 m Scanned by the grower
- + Next checkpoint Farm gate, stockist, export.
Tree to bag on one farm. Five scans, all on your land.
Today
In 2025 Australia's consumer watchdog took a major sunscreen maker to court, alleging its 'reef friendly' claims were misleading. Your customer can't check a claim like that on a label.
Who you're mistaken for
Brands that print 'natural' with nothing behind it.
With your proof
Your customer sees where the botanical grew, who distilled it and where it was blended. When someone asks what 'natural' means, you show them.
- 01 Botanical harvest T 2026-03-15 07:30X 153.2716 EY 28.6474 SZ 104 m Scanned by the grower
- 02 Distillation T 2026-03-17 10:45X 153.2716 EY 28.6474 SZ 104 m Scanned by the grower
- 03 Blend T 2026-04-02 13:18X 153.4000 EY 28.0167 SZ 8 m Scanned by the maker
- 04 Fill and label T 2026-04-04 09:22X 153.4000 EY 28.0167 SZ 8 m Scanned by the maker
- 05 Retail T 2026-04-12 11:05X 151.2093 EY 33.8688 SZ 19 m Scanned by the retailer
- + Next checkpoint Each active, each supplier, each batch test.
A word on a label is a claim. A place, a time and a person is proof.
Today
A copy of your design can be listed online within weeks, using your photos. Your customer can't tell which one is yours.
Who you're mistaken for
Sellers who list copies of your design as their own.
With your proof
Each piece carries its own record: the mill, the cutter, the machinist, the drop. When it's sold on, the next owner sees it too.
- 01 Fabric mill T 2026-05-06 09:12X 144.8250 EY 37.7750 SZ 36 m Scanned by the mill
- 02 Pattern and cut T 2026-05-19 10:40X 151.1560 EY 33.9130 SZ 14 m Scanned by the cutter
- 03 Sew T 2026-05-21 15:05X 151.1560 EY 33.9130 SZ 14 m Scanned by the machinist
- 04 Finish and tag T 2026-05-22 11:48X 151.1560 EY 33.9130 SZ 14 m Scanned by the label
- 05 The drop T 2026-06-01 10:00X 151.2070 EY 33.8830 SZ 22 m Scanned by the label
- + Resale The record stays with the piece. The next owner scans it too.
A drop of 200 is 200 records. A dupe can copy the cut. It can't copy a scan made at your bench.
Today
Your clients can't check a piece sold as handmade really is. And they miss the journey. They only see the end result in their home.
Who you're mistaken for
Factory pieces sold as handmade.
With your proof
A collector scans the base of the piece. They see the day it was made, the studio and the artist. The record goes with the piece when it's gifted, sold on or handed down.
- 01 Batch and melt T 2026-07-06 06:30X 153.0251 EY 27.4698 SZ 28 m Scanned by the artist
- 02 Gather and blow T 2026-07-07 09:15X 153.0251 EY 27.4698 SZ 28 m Scanned by the artist
- 03 Shape T 2026-07-07 10:40X 153.0251 EY 27.4698 SZ 28 m Scanned by the artist
- 04 Out of the annealer T 2026-07-08 08:00X 153.0251 EY 27.4698 SZ 28 m Scanned by the artist
- 05 Cold-work and sign T 2026-07-09 14:00X 153.0251 EY 27.4698 SZ 28 m Scanned by the artist
- 06 Gallery T 2026-07-21 11:30X 153.0187 EY 27.4721 SZ 12 m Scanned by the gallery
- + Next checkpoint Exhibition, sale, a new owner.
Furnace to gallery in fifteen days. Each piece carries its own record.
Also for ceramics, studio pottery, sculpture and jewellery.
Today
Your client can't check a piece sold as handcrafted in Australia really is. Or where the timber came from.
Who you're mistaken for
Factory pieces sold as handcrafted.
With your proof
Your client scans the underside of the table. They see the timber yard, the drying, the joinery and the maker's name. Whoever owns it next can check it too.
- 01 Timber T 2025-02-11 08:10X 147.1512 EY 41.4332 SZ 190 m Scanned by the timber yard
- 02 Air-dry T 2025-02-12 15:00X 147.1497 EY 41.4418 SZ 178 m Scanned by the maker
- 03 Cut and joinery T 2026-06-02 08:30X 147.1497 EY 41.4418 SZ 178 m Scanned by the maker
- 04 Finish T 2026-06-19 16:20X 147.1497 EY 41.4418 SZ 178 m Scanned by the maker
- 05 Delivery T 2026-06-26 10:45X 147.3294 EY 42.8821 SZ 35 m Scanned by the maker
- + Next checkpoint Restoration, resale, a new home.
Dried for sixteen months, then built. The record starts at the timber yard.
Today
'Designed in Australia' on the box doesn't say where the frame was welded or the battery built.
Who you're mistaken for
Importers who fit a badge and call it locally engineered.
With your proof
Your customer sees the design sign-off, the frame, the battery build and the test. Every service adds to the record.
- 01 Design sign-off T 2026-02-03 14:20X 144.9450 EY 37.8020 SZ 29 m Scanned by the engineer
- 02 Frame T 2026-03-12 09:35X 144.9210 EY 37.8230 SZ 18 m Scanned by the fabricator
- 03 Battery build T 2026-03-26 11:10X 144.9450 EY 37.8020 SZ 29 m Scanned by the technician
- 04 Assembly and test T 2026-04-09 16:02X 144.9450 EY 37.8020 SZ 29 m Scanned by the technician
- 05 Handover T 2026-04-18 10:30X 144.9631 EY 37.8136 SZ 31 m Scanned by the owner
- + Service Every service adds a checkpoint. The record is the logbook.
Three of five checkpoints in one Melbourne workshop. A rebadged import can show one: its arrival at the dock.
Today
The business you sell to can't verify where your product came from. They take your word and repeat it to their own customers.
Who you're mistaken for
Every supplier whose paperwork says the same thing as yours.
With your proof
The processor checks the farm. The brand checks the processor. The shopper checks them all. Your claim is checked at every hand-off, not repeated.
- 01 Farm gate T 2026-03-02 07:15X 151.6660 EY 30.5130 SZ 980 m Scanned by the grower
- 02 Processing T 2026-03-09 13:40X 144.3600 EY 38.1500 SZ 17 m Scanned by the processor
- 03 Manufacture T 2026-04-14 10:05X 144.9950 EY 37.7983 SZ 28 m Scanned by the manufacturer
- 04 Brand warehouse T 2026-05-06 09:30X 151.1900 EY 33.9200 SZ 11 m Scanned by the brand
- 05 Retail T 2026-05-20 11:12X 151.2093 EY 33.8688 SZ 19 m Scanned by the retailer
- + Audit Your customer's auditor scans the same QR code.
Five checkpoints, four businesses. Each business checks the one before.
Your chain. Your proof.
[ START FOR FREE ]Free to start. Small Business is AU$5 a month, cancel anytime.
Asked and answered.
- How do I prove my coffee is single origin?
- Scan a checkpoint at each stage, starting at the farm. Each scan locks the time, the place and who scanned it. Your customer scans one QR code on the bag and sees every stage.
- How do I show my wine isn't a private label?
- Scan the block at picking, the crush, the barrel and the bottling line. Your customer scans the bottle and sees every stage on your property.
- How do I prove my whisky was distilled here?
- Scan a checkpoint at the paddock, the mash, the still and the bottling line. Each scan locks the time, the place and who scanned it. Your customer scans the bottle and sees every stage.
- How do I prove my olive oil was pressed here, this season?
- Scan the grove on harvest day and again at the press. Your customer scans the bottle and sees the hours between.
- How do I prove my chocolate is bean to bar?
- Scan the cacao farm, the roast and the refine. Your customer scans the wrapper and sees every stage before the mould.
- How do I show my mushrooms are local and fresh?
- Scan the grow room, the harvest and the pack. Your customer scans the punnet and sees when it was picked.
- How do I prove my macadamias came from my orchard?
- Scan the harvest, the dehusk, the crack and the roast. Your customer scans the bag and sees every stage on your farm.
- Can a QR code stop dupes of my clothing?
- It can't stop the copy. It proves the original. Each piece carries its own record, and the next owner can check it.
- How can my clients see my glass or ceramics were made by hand?
- Scan each stage in your studio: the making, the firing, the finish. The collector scans the piece and sees the studio, the dates and your name.
- How do I prove my furniture was made in my workshop?
- Scan the timber when it arrives, the joinery and the finish. The record stays with the piece, so the next owner can check it too.
- How do I prove my product was built here, not rebadged?
- Scan the stages an importer can't: design, frame, battery, test. Each scan records where it happened.
- I sell wholesale. Does this work for me?
- Yes. Every business that takes delivery scans the same QR code. Each one can check the stages before it.
- What stops someone faking a checkpoint?
- A person has to be at the place, at the time, to scan. Nobody can edit the record afterwards, including us.
- Do I need an IT person?
- No. If you can post on social, you can set up a supply chain.
- What does it cost?
- Free to start. Small Business is AU$5 a month, cancel anytime.